MIXED MODE DATA COLLECTION
A mixed method of recruiting respondents which results in the survey being completed online by a phone interviewer. Allows for both online and phone to get accurate completes for the most difficult projects.
Utilizes Online Survey - Does not require additional programming or scripting. Utilizes the same online survey used for online panel respondents.
CATI vs Mixed Mode - Not CATI or Phone to Web. Mixed Mode uses a hand-dialed recruit and is interviewer-administered using custom-built databases.
Recruiting - Interviewer hand dials from a custom database and qualifies a respondent entering their answers into the screener of the survey.
Secure/Accurate - Just like online panel members click on a UNIQUE online link, the mixed mode interviewer will act on behalf of the respondent in the same way, but administer the survey verbally. The UNIQUE link will identify the mode of recruitment, phone or online panel, validate the interviewer, and identify potential security issues.
Convenient - If qualified, the interviewer offers the respondent the choice to complete the study at that time or reschedule at a convenient time. The survey allows for a respondent to stop if needed and re-enter later and pick up where they left off.
Visuals - For difficult questions and long-answer options, mixed mode provides a way to show visuals and/or share a screen while on a call. ReRez will review survey questions during the kickoff call to determine whether a visual is beneficial.
Cati uses a phone room and technical process that allows the interviewers to use a survey that includes a script. Purchased lists and databases are loaded and random digit dialed.
Once the call is answered, the interview answers and starts to administer the survey using a script. Most often, this method requires a separate survey is programmed using an online survey tool. So, if both and online sample is used, the data collects separately and is merged at the end of data collection.
Mixed Mode means phone and/or online sample are used and collected into the same online survey. This allows for better quality control and quota management.
A custom database is used and hand dialed by the interviewer. Training, review and vocabulary is gone over prior to the calling. Directions and interviewer scripts are provided separately. A higher level interviewer is used and training takes the place of a programmed script, which forces the interviewer to rely on training to administer.
Custom databases are used, either contacting previous respondents, recruited through operators or referrals.
Unique links with IDs are provided to the interviewers just like online respondents. An interviewer clicks on a unique link for each respondent. An ID will identify the method as well as the interviewer to verify validity or concerns.
After screening the respondent, the interviewer will ask if the respondent has time to complete the survey or would prefer to complete at a more convenient time.
The interviewer can access the survey where the respondent left off using the same ID.
The 1st 2 or 3 days is used for calling and scheduling and as recruiting continues, the callback and schedule grows completing a larger number of interviews each day in comparison to online which starts strong and then tapers off.
In the event that there are difficult questions or long responses, or even some conjoint exercises, shared screens and or visuals can be shown.