Why ReRez?
ReRez is a full-service market research firm, offering a multi-panel
solution. We represent several of the largest online panel
vendors, with a combined panel of more than 22+ million individuals
in over 53 countries, and are methodology and online panel
specialists. In fact, several of the vendors you
are probably familiar with occasionally go outside their own panel
and many rely on us to complete their projects.
Due to the size of our panel and the fact it is profiled by over
500 segmentation variables, we are able to assist clients in all
industries including B2B, Consumer, Healthcare (Physicians and
Consumers), IT, International, and Hispanic studies. And
because of the volume of business we do with our partners, our
turn times are faster and our pricing more flexible than if you
were to go to them directly.
We recognize the value in surrounding yourself with people who
are best at what they do.
As market researchers ourselves, our job extends far beyond data
collection. You are the professional on the front end and
back end of the project; we are the professionals serving as the
checkpoint in the middle…We in effect become your safety
net!
Our job is to help you win more business, by carrying the burden
of the project through completion. If the results you are
looking for are not found with your current vendor, for example,
it is our responsibility to reach out
to our partners to fill in those gaps. As your single point
of contact, we seamlessly incorporate
each panel partner’s processes until we have attained the
results you need. You simply tell us where your current offering
or vendor is lacking and we take it from there.
ReRez is the unique solution to your data collection
needs. Through alliance agreements with several leading online
panel and data collection companies, we have collectively pooled
the industry’s resources to fill all your needs including
multiple difficult to reach demographic segments: Highly specialized
Consumer, B2B, Decision Makers, Physicians, Patients, Spanish Speaking
Hispanics, Ethnic, Youth and Low Incidence panels.
Having access to multiple panels sets ReRez
apart and ensures you 100% completion and fast turnaround.
Our comprehensive technology and consultative project
management process provides you a distinct business advantage,
by offering multiple data collection solutions. One
call to us connects you with multiple resources, yet the project
management details are handled by one reliable source - ReRez.
ReRez in effect becomes your consultant. We
represent YOU, not our own product list or our resource partners.
Our objectivity allows us to asses your project and recommend the
best methodology. Our autonomy frees us from promoting one
particular resource for fulfillment.
To achieve this level of flexibility, in addition
to over 22+ M WORLDWIDE panel program members, we also offer the
following:
Research Alternatives:
-
Customer and client satisfaction surveys
-
Competitive analysis
- Concept feedback and creative testing
- Product and service evaluation
- Company, product, brand awareness,
attitudes, trial and usage
- Home placement and diary studies
- Employee surveys and assessments
Methods, practices and resources we employ:
-
Internet surveys
- Interactive voice response (IVR)
- Online panel
- Virtual focus groups
- Traditional focus groups
- CATI interviewing
- Custom panels
- Incentive programs
Outsourcing with specialists through ReRez
offers efficiencies such as increased capacity, minimal sample
quality issues and, very importantly, the volume buying capability
that ultimately contributes to cost effectiveness and the bottom
line of the project. By leveraging our specialized capabilities
and accessing resources, your value will exceed the cost of goods
and services sold.
Value Delivered - Distinct Advantages
-
A team of experienced professionals whose primary goal is YOUR
success.
- Objective consultation with a team of experienced market researchers
and project managers.
- Ability to offer a fully customized,
cost effective solution across multiple panels and multiple
solutions.
- Guarantee you are using the right methodology for each
project.
- A partner that takes full responsibility for the success
of the study and validity of the results.
- Prescreening of panelists
prior to project launch where incidence is unknown and the
confidence of the client needs to be gained.
- Access to resources
for very low incidence studies.
- Unsurpassed service and turnaround
time.
- Representative sample, positive response rates, sample
quality.
- Project Management that exceeds client expectations.
Online Panel
We have connected our panel partners to a variety of clients in
several industries, including, but not limited to:
General Mills |
Kimberly Clarke |
AOL |
Microsoft |
Hewlett Packard |
Sony |
Mary Kay |
Amazon |
Home Depot |
Cisco Systems |
Blockbuster |
Dell |
Panel members are invited through a controlled mix of e-mail invitations,
physical post-card invitations, targeted banner ads and by phone
to help balance demographics. All panel establishment
methodologies fully comply with CASRO guidelines. Currently
over 250 organizations are members of CASRO.
Using a patent-pending capability called "dynamic profile
enrichment”, we use incentives and an intelligent
database algorithm to periodically present panelists with opportunities
to update their profile. This method is state-of-the-art
in terms of panel profile refreshment and maintenance. Also,
new members are continually being recruited to keep the panel
fresh.
Over 22+ Million WORLDWIDE members have
been recruited into our panel. During the panel enrollment process
a very detailed demographic, psycho-graphic, and geographic profile
from each panelist (over 400 segmentation variables) is captured.
The panel is successfully used for both Consumer and B2B
research studies. Using its panel profile information
as a starting point for all research projects, sample is normalized/balanced
to match any target audience desired. For example, consumer
studies are often normalized to match 2000 U.S. Census demographics
statistics, while B2B studies can be matched to D&B industry
vertical statistics. As an additional quality mechanism,
a "blind screener" can be performed to further pre-qualify
panelists to match specific research partner custom project needs.
The B2B panel is the premier business panel available to researchers
today, with occupational profile information available on over 14
Million individuals, and full business profile information
available on over 9 Million individuals. B2B-targeted
survey complete rates average between 20-25%. In addition
to it's responsiveness, the depth of B2B segmentation available "off-the-shelf" sets
the research panel apart from other B2B fielding alternatives:
with selects by: business title, functional role, business size
(# employees & annual revenue), industry vertical, years
in business, business type, business purchasing role (decision-maker
or influencer) for 22 different purchase categories, etc.
Our goal at ReRez is to help you maintain the confidence
of your current clients, to win additional business and to make
it feasible that you NEVER have to turn away business.
If We Can’t Do It, It Cannot Be Done!