Virtual
Focus Groups provide a fast, valid, insightful and cost effective
way to bring together qualified respondents from around the country
or around the world together.
Whether B2B or consumer, the participants will love the experience from their
own home or office.
Benefits:
Quality: Quality information and Honesty without peer pressure.
Fast: Faster than traditional focus groups while maintaining
the quality of human response.
Expansive: Conduct quality
research with no demographic limitations. Gather honest human
response from an unlimited demographic area without ever leaving
your city.
Use our Moderators or receive Moderator Training
and do it yourself.
Technical Support available during the duration
of the Virtual Focus Group or as required.
Ability to Preload
the Discussion Guide.
Ease in scheduling, planning and conducting.
No travel costs.
The Virtual Focus Group Process:
Password Privacy Protection: Users must use a password for
privacy protection.
Recruit from the Online Research Panel, by Phone or mail.
Use the Online Research Panel to profile the respondents desired
or provide a list from which to recruit. Up to you.
Participants
are screened and invited to participate by phone and e-mail
instruction.
Moderator Controlled: The focus groups are set-up
like a chat room where the moderator has controls that keep
the room on task.
Display Media: Allows the client to use
graphics, display photos, websites and active links, as well
as, gather responses to a whiteboard and evaluate using all the
benefits of the Virtual Focus Group Room.
