Online Panel
B2B &
Consumer

Our Consumer Panel is Profiled with over 500 Different Variables. We not only know the gender, marital status, and ages of the children of our panelists, we also know the medications they take, make and model of the cars they drive, Internet service provider, and sports they participate in, among a myriad of other information. 
 
Our B2B Panel is Segmented by Industry, Company Size and Occupation. 
 
We invite panelists by job title (including medical specialties if surveying Physicians), industry segment, size of company (number of employees and/or revenue), years in business, and purchasing responsibilities, to name a few options. 
 
We specialize in IT and Management level respondents and are used for studies most can’t complete. 
 

How the panel is selected

The online panel has been recruited by "an invitation only" model as well as a self-selection model, which gives us the greatest panel diversity.

Like a random telephone, mail intercept or mail panel survey, potential respondents are contacted by invitation and requested to participate in our online studies. 
 
Clients can define the demographic characteristics of their target market and we will deliver this market from among the panel participants available. General demographics are collected for the panel respondents allowing the company to target a group for each specific project. When required, we can recruit for specific criteria needed for a study in order to accommodate the project. 

All panel establishment methodologies, etc. fully comply with CASRO guidelines, of which our panel partner is a member organization. 
 
We maintain and update the panel by recruiting in new members. We encourage all current panelists to keep their profiles fresh using a patent-pending capability called “dynamic profile enrichment” whereby we use incentives and an intelligent database algorithm to periodically present panelists with opportunities to update certain aspects of their profile. This method is state-of-the-art in terms of panel profile refreshment and maintenance. 
 
In most cases, we prescreen our panel members for your study, based on the specific qualification requested. This is done while the survey is being programmed. So by the time the survey is tested and ready to go, so are your qualified respondents.